MNDA | Mannequin challenge

It’s 2016, we’re fresh out of uni and we need to get noticed fast. The mannequin challenge had taken off and we realised that whilst it was entertaining, there was no real cause behind it. We made the simple link between the nature of the mannequins and the effects of Motor Neurones Disease. 

So we decided to create a mannequin challenge with a meaning. We had to act quickly, and with the help of the Bucks Ad students, we shot this on an iPhone and got it out into the world all in one day.