Census | It’s about us

There is a perception that the Census is merely a head count, for the government to keep tabs on people’s information. When in fact, the Census builds a picture of life in Britain, so it can inform decisions about services that matter to us. In this campaign, we celebrate a range of communities and what matters to them. Through the whole campaign we feature over 200 members of the public and around 500 unique assets to try and reach everyone in the UK.

Creative Director: Ben Golik & Tom Kennedy Director: Max Fisher Photographer: Dan Ross